The rapid grown Internet is the place for individuals and corporates seek for information, products and services. To the companies want to take the competitive advantage, a website that serves more than 1 languages will help them to upgrade customer base, preserve the sales or even boost it.

The fact that the international integration of Vietnam is sharpening and widening makes the Vietnamese corporations harder to compete and face much more difficulties in approaching the clients who favor foreign language in trading and searching for information. Then, here we list the reasons to achieve the competitive advantage by using a website that supports more language than the only Vietnamese.

1. Be able to approach foreign customer who speak English or another foreign language

English is the most popular language, a majority of website was based on this language (According to Wiki, there are 55% of website written in English). Time has changed. Today, other languages appear more frequently on the Internet. The Vietnamese corporate are facing a huge problem: language barrier, built by the FTA were and being contracted. Communicating in English may help the process to run smoothly in many situations.

2. An effective, low – cost marketing tool

Being able to communicate with potential customers in the segment of foreign individuals and corporate in their language is a chance to widely promote the brand. Multi-language website provides the corporate with a chance to approach a new segment of clients, build up relationship with foreign partner and develop its brand to the international level.

3. Earn the trust of foreign potential clien

Foreign customer can feel comfortable, secure and have trust in the corporate when using a website that supports their language. Then there’s a chance that they want to use the service or product.

4. Boost sales

Using multi-language website is a low-cost solution for boosting sales because of its capacity to approach new customer.

5. Show that you care of your customers.

It is undeniable that everyone wants to work with people that have their trust. When visitting a multi-language, foreigners may realize that the corporate have thought and care about their demand, then they consider the corporate as a truthful one.

6. The key to gain competitive advantage

It is necessary to have a unique vision in order to gain advatage in the market. Let’s explore your competitors’s website and analize it. Whether it supports more than 2 languages, why yours is not? And if it does not support, why don’t you set the trend and spread your brand before they?

7. Help you to cross the culture barrier

The culture barrier will be eliminated by the ability of approaching in another language (it could be the native language) of a well-designed multi-language website. Users will be in a “culture comfort zone”, where they can understand and interact with the web.

8. An effective way of  SEO

The search engine link users to the website that have the information they need. Some new search engine was developed in the non-speaking English countries recently (baidu of China and Yandex of Russia). If your webiste supports the language of those search engines, the engines can find your company easily and definitely it is the key to enter a new market.

In addition, Google is developing other languages apart from English and you have change to upgrade the rank of you website.

Using multi-languages website has not become popular and only big firm like multi-national corporate apply it to secure their marketshare. Though the wave of globalization is stronger day by day and may be the trend.